Senior Manager, Marketing

This is a new role within the National Audience and Engagement Solutions team where you can bring your expertise in OpenText Media Management (OTMM), and understanding of supporting products, to create a connected ecosystem and lead the product customization, configuration, and integration with other marketing systems and platforms.You will be part of the marketing organization and will collaborate cross functionally across marketing, sales, various business functions, IT and product teams to ensure high degrees of content re-use, insights and compliance.You are a SME on best practices, advanced functionality, and capabilities with OTMM and integrated platforms (e.g. – AEM, orchestration platforms, workflow tools, etc.), and will develop and maintain OTMM in a product model creating exceptional audience and user experiences.

• Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; hiring, training, and developing talent for growth opportunities; delegating tasks and decisions; fostering open dialogue amongst departments; strategically evaluating talent for succession planning; setting performance management guidelines and expectations across units; and working closely with employees to set goals and provide open feedback and coaching to drive performance improvement.


• Manages designated units by translating business plans into tactical action items; communicating goals and objectives; ensuring all policies and procedures are followed; overseeing the completion of work assignments; assuming responsibility for decision making; aligning team efforts; building accountability for and measuring progress in achieving results; incorporating resources, costs, and forecasts into unit plans; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; partnering with key stakeholders and business leaders to ensure products and/or services meet requirements and expectations while aligning with departmental strategies; and influencing units to operate in alignment with business objectives.


• Manages the development and implementation of complex strategic go-to-market plans for designated products/business lines by defining the channel strategy; managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.


• Manages the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.


• Leads complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; managing vendor selection; defining scope of vendor contracts; managing vendor relationships at the leadership level; presenting project updates; and managing project financials and deliverables.


• Manages and provides direction to creative team by reviewing and analyzing data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; reviewing and evaluating complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.


• Manages and executes integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; reviewing and analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.


• Manages market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics driving marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.