Marketing Consultant V, Acquisition and Retention Marketing
Primary Location Oakland, CA
Worker Location Remote
Job Number 1327826 Date posted 12/24/2024
Navigating the Hiring Process
We're here to support you!
Having trouble with your account or have questions on the hiring process?
Please visit the FAQ page on our website for assistance.
Need help with your computer and browser settings?
Please visit the Technical Information page for assistance or reach out to the web manager at kp-hires@kp.org.
Do you need a reasonable accommodation due to a disability?
A reasonable accommodation is any modification or adjustment that enables you to fully participate in completing the following:
- Online Submissions
- Pre-Hire Assessments
- Interview Process
Please submit your accommodation request and an HR Representative will contact you.
Description:
In addition to the responsibilities listed below, this position is responsible for developing and executing multi-channel direct marketing campaigns including production schedule, budget, and metrics to drive customer acquisition and member retention. This position refines customer attributes and drives revenue-qualified leads using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, partners with Creative team on copy and creative development, and manages external vendors and agencies to ensure quality of output, project schedules are adhered to, and costs are managed.
Job Summary:
In addition to the responsibilities listed below, this position is responsible for developing and executing multi-channel direct marketing campaigns including production schedule, budget, and metrics to drive customer acquisition and member retention. This position refines customer attributes and drives revenue-qualified leads using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, partners with Creative team on copy and creative development, and manages external vendors and agencies to ensure quality of output, project schedules are adhered to, and costs are managed.
Essential Responsibilities:
- Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback.
- Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.
- Leads the development and implementation of strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
- Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
- Manages and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; evaluating and selecting vendors; defining scope of vendor contracts; managing vendor relationships; and presenting project updates.
- Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.
- Leads and drives the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
- Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
Minimum Qualifications:
- Minimum six (6) years direct marketing experience. Including at least Minimum two (2) years in direct marketing strategy development.
- Minimum three (3) years experience in a leadership role with or without direct reports.
- Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum eight (8) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
Additional Requirements:
Preferred Qualifications:
- Three (3) years marketing experience across multiple channels (e.g., traditional and digital)
- Two (2) years in health care or another heavily regulated industry (e.g., Banking).
Primary Location: California,Oakland,1950 Franklin
Additional Locations:
California Service Center, 3840 Murphy Canyon Rd., San Diego,California, 92123
Green Street/IDS, 99 S. Oakland Ave., Pasadena,California, 91101
California Remote Workers Location, 1315 10th St, Sacramento,California, 95814 Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 08:30 AM Working Hours End: 05:00 PM Job Schedule: Full-time Job Type: Standard Worker Location: Remote Employee Status: Regular Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee Job Level: Individual Contributor Specialty: Marketing Professionals Department: Po/Ho Corp - HP Prod-Imitatve-Medi Dir Mktg - 7016 Pay Range: $150700 - $194920 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location. Travel: No Remote: Work location is the remote workplace (from home) within KP authorized states. Worker location must align with Kaiser Permanente's Authorized States policy. At Kaiser Permanente, equity, inclusion and diversity are inextricably linked to our mission, and we aim to make it a part of everything we do. We know that having a diverse and inclusive workforce makes Kaiser Permanente a better place to receive health care, a more supportive partner in our communities we serve, and a more fulfilling place to work. Working at Kaiser Permanente means that you agree to and abide by our commitment to equity and our expectation that we all work together to create an inclusive work environment focused on a sense of belonging and wellbeing.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
California Service Center, 3840 Murphy Canyon Rd., San Diego,California, 92123
Green Street/IDS, 99 S. Oakland Ave., Pasadena,California, 91101
California Remote Workers Location, 1315 10th St, Sacramento,California, 95814 Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 08:30 AM Working Hours End: 05:00 PM Job Schedule: Full-time Job Type: Standard Worker Location: Remote Employee Status: Regular Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee Job Level: Individual Contributor Specialty: Marketing Professionals Department: Po/Ho Corp - HP Prod-Imitatve-Medi Dir Mktg - 7016 Pay Range: $150700 - $194920 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location. Travel: No Remote: Work location is the remote workplace (from home) within KP authorized states. Worker location must align with Kaiser Permanente's Authorized States policy. At Kaiser Permanente, equity, inclusion and diversity are inextricably linked to our mission, and we aim to make it a part of everything we do. We know that having a diverse and inclusive workforce makes Kaiser Permanente a better place to receive health care, a more supportive partner in our communities we serve, and a more fulfilling place to work. Working at Kaiser Permanente means that you agree to and abide by our commitment to equity and our expectation that we all work together to create an inclusive work environment focused on a sense of belonging and wellbeing.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
