Marketing Strategy Bachelor's Intern
Navigating the Hiring Process
We're here to support you!
Having trouble with your account or have questions on the hiring process?
Please visit the FAQ page on our website for assistance.
Need help with your computer and browser settings?
Please visit the Technical Information page for assistance or reach out to the web manager at kp-hires@kp.org.
Do you need a reasonable accommodation due to a disability?
A reasonable accommodation is any modification or adjustment that enables you to fully participate in completing the following:
- Online Submissions
- Pre-Hire Assessments
- Interview Process
Please submit your accommodation request and an HR Representative will contact you.
2025 Summer Internship Program
Location:
This role is scheduled to be 100% remote. While remote, finalists MUST reside in one of the following states to be eligible for employment with Kaiser Permanente: CA, OR, WA, HI, CO, GA, MD, VA, CT, DC, or IL.
Department Description:
The Brand Marketing team creates preference for and willingness to consider Kaiser Permanente-as the choice for care and coverage by developing materials and messages via paid advertising media channels. The Marketing Competitive Insights team informs marketing strategy by sharing insights about our competitive landscape and competitor marketing activities.
Intern Project(s):
The Marketing Strategy intern will take the lead on a research project that will support a current marketing priority, helping to inform marketing strategy by sharing insights about our competitive environment. For example, 2024’s intern conducted an assessment of disruptor competitors as well as an assessment of competitor centers of excellence for specialty care. 2025’s topic is TBD depending on 2025 marketing priorities, though may include an analysis of messaging themes in current competitor ad campaigns, analysis of competitor brand value propositions, and/or marketing communications about a specific message (e.g., integrated care) or targeting a specific audience segment.
Target Majors:
Business Administration; Marketing; Liberal Arts; Public Relations and Communications
Target Skills:
A Marketing Strategy intern should have strong analytical and time management skills, attention to detail, and intellectual curiosity. He/she/they should be self-motivated, organized, and able to connect the dots between detailed information and the bigger picture. Rising senior undergraduate intern preferred. The project can be made more or less challenging depending on the intern's experience.
Job Summary:
Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time here and will give you projects that challenge you to think freely, question thoroughly, and explore deeply.
Essential Responsibilities:
- Contributing to a designated project or initiative to meet a KP business objective.
- Report development and analytics.
- Project management - planning, execution, and measurement.
- Learning new applications needed to complete assignments or support the execution of business objectives.
- Job shadowing in other functional areas.
- Performing additional duties as required.
- N/A
- Pursuing a bachelors degree or have graduated from an accredited university within the last year.
- High School Diploma or General Education Development (GED) required.
- N/A
- Aptitude to perform data and process analytics and formulating solutions
- Working knowledge of MS Word, Excel, PowerPoint.
- 3.0 GPA or above.
- Advanced analytical and problem-solving skills.
- Proven ability to build effective working relationships as well as strong interpersonal skills.
- Excellent verbal and written communication skills
- Ability to learn quickly and experience producing high quality work in short periods of time.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
