Marketing Consultant III, Acquisition and Retention

In addition to the responsibilities listed below, this position is responsible for supporting the design and execution of audience- based workflows and campaigns to drive member acquisition and retention. This position will create and manage omni channel, responsive campaigns, via the Marketo platform including member journey mapping, segmentation, A/B testing, and performance analysis.  This position identifies key moments in the customer journey and uses data to refine channels, creative and messaging to meet customer needs.

• Pursues self-development and effective relationships with others by proactively providing resources, information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; listening and responding to, seeking, and addressing performance feedback; creating plans to capitalize on strengths and develop weaknesses; anticipating and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.


• Completes work assignments by applying up-to-date expertise in subject area to generate creative solutions; ensuring all procedures and policies are followed; leveraging an understanding of data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying and monitoring priorities, deadlines, and expectations; communicating progress and information; identifying, recommending, and implementing ways to address improvement opportunities; and escalating issues or risks as appropriate.


• Conducts market data collection and synthesis under guidance from more senior colleagues by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; providing input into market research; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.


• Implements marketing strategies aligned with business objectives by developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research and analysis to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.


• Implements strategic go-to-market plans by assessing and validating channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.


• Assists with the development and execution of integrated marketing communications strategies and programs by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.


• Assists the creative team by gathering data, research, stakeholder input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with more senior colleagues; and presenting the brief.


• Assists in marketing project management by developing and updating project plans; coordinating cross-functional stakeholder contacts; recommending teams based on project needs and team member strengths; adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.