Senior Content Strategist - Planner B2B
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This Senior Content Strategist – Planner B2B role sits within the in-house Marketing creative team and is dedicated to thinking about how to 1) effectively plan content across channels and time, and 2) present digital content in a fresh, effective, user-centric way. In this role, you’ll primarily be focused on web, but will be expected to develop B2B(2C) content strategy across channels in support of an omnichannel content marketing program. You’ll create content recommendations to support marketing programs and campaigns -- from broad topics like selling large groups to smaller requests like how to create a page that increases the visibility of thought leadership content. Experience required in content strategy and planning, analyzing insights and other data to make data-driven content decisions, and writing and editing marketing content from a UX perspective. While you won’t be writing copy, you’ll work closely with writers and designers to help bring our content vision to life. This role reports to the Director of Content Strategy and is remote.
Note: Work location is remote(e.g. home address), per KP’s Authorized States Policy - Employees may be required to travel to a KP or customer site. Residence required in the primary location state - 99 S. Oakland Ave., Pasadena, California 91101
This senior individual contributor position develops, curates, and produces a variety of written content, in English or other languages as appropriate, and develops and executes creative strategy from idea generation to completion in collaboration with creative leadership.
Additionally, this role ensures the creative strategy compliments and amplifies organizational initiatives by monitoring and recommending modifications to strategy to ensure effectiveness and discussing requirements and core messages with project lead.
- Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.
- Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.
- Develops, curates, and produces a variety of original written content in English or other languages as appropriate for a variety of media channels/platforms by communicating with clients to determine expectations for content; reviewing and interpreting creative and/or advertising briefs; determining type of writing most effective for specific outlets and audiences; writing clear and persuasive content; editing and proofreading content; coordinating with design to complement the copy with visual elements; ensuring optimization of all content for search engines as appropriate; and revising content based on feedback from business partners and other stakeholders.
- Develops ideas and concepts for short and long form content by brainstorming strategies for relaying relevant messaging to target audience; developing new and unique concepts for transforming ideas into writing; creating and presenting compelling ideas to business partners and other stakeholders; collaborating with creative leadership; exploring different ideas and concepts for both the visual and verbal elements in tandem with the creative team; and presenting initial ideas to creative leadership.
- Conducts research relevant to assigned projects in order to ensure understanding of audience, markets, and project objectives by developing an understanding of the target topic; how the topic will influence the audience; determining what makes the topic appealing to the target audience; and keeping abreast of competitors and market trends to avoid similar executions.
- Develops and executes creative strategy from idea generation to completion by ensuring the creative strategy complements and amplifies organizational initiatives; monitoring and modifying strategy to ensure effectiveness; collaborating with cross-functional teams; ensuring content is compliant with legal and regulatory standards; developing, maintaining, and protecting the KP brand voice; interpreting style guides and consulting stakeholders on brand execution; and articulating creative strategy while discussing requirements and core messages with project lead.
- Bachelors degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field and Minimum Five (5) years experience in communications, writing, marketing, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
- Minimum One (1) year experience in a leadership role with or without direct reports.
- One (1) year in health care or another heavily regulated industry (e.g., Banking).
- Three (3) years project management experience.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
