Marketing Bachelor's Intern
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2025 Summer Internship Program
Location:
This role is scheduled to be 100% remote. While remote, finalists MUST reside in one of the following states to be eligible for employment with Kaiser Permanente: CA, OR, WA, HI, CO, GA, MD, VA, CT, DC, or IL.
Department Description:
Content Strategy and Management is part of a larger in-house Marketing creative team, Brand Stewardship, Creative, and Content (BSCC), directly supporting our marketing partners in translating business needs into experience-based strategies that produce relevant, audience-focused content.
• Providing strategic expertise to shape multi-audience, multi-channel content plans that respond to the ever-changing marketing and digital experience landscape and increase engagement, differentiate our brand, and drive efficiency and effectiveness of our marketing budget.
• Providing user experience support to inform digital experience design and optimization, efficient template design, and as well as establishing and monitoring digital KPIs.
• Collaborate with partners for more efficient, effective, responsive, and personalized brand interactions. Including establishing standards and processes for content management, performance-based measurement, and reuse.
Intern Project(s):
This position will be primarily focused on assisting in an enterprise goal to develop a perspective and multi-year plan to align and optimize our end-to-end content management systems – which will result in more efficient and effective marketing strategies to elevate our brand presence. This will be cross-functional work, allowing the intern to collaborate with partners in Marketing, Sales Solutions, Digital Technologies, and National Communications.
Specific projects may include work like:
• Providing discovery and analysis of current internal content management systems, processes, and tools – as well as audits of content KP creates and owns.
• Conducting research and documenting industry best practices to help establish standards to ensure branded content is relevant and effective.
• Conducting research and documenting learnings on AI/automation within the digital content management ecosystem.
• Creating clear, compelling storytelling presentations to communicate goal progress to executive leadership and build alignment and support across teams.
• Actively contributing to team accountabilities to ensure work remains organized and meets deadlines.
Target Majors:
Marketing
Target Skills:
Content strategy experience
Proficiency with content management systems (CMS)
Project management skills
Data analysis competency
Marketing knowledge
Job Summary:
Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time here and will give you projects that challenge you to think freely, question thoroughly, and explore deeply.
Essential Responsibilities:
- Contributing to a designated project or initiative to meet a KP business objective.
- Report development and analytics.
- Project management - planning, execution, and measurement.
- Learning new applications needed to complete assignments or support the execution of business objectives.
- Job shadowing in other functional areas.
- Performing additional duties as required.
- N/A
- Pursuing a bachelors degree or have graduated from an accredited university within the last year.
- High School Diploma or General Education Development (GED) required.
- N/A
- Aptitude to perform data and process analytics and formulating solutions
- Working knowledge of MS Word, Excel, PowerPoint.
- 3.0 GPA or above.
- Advanced analytical and problem-solving skills.
- Proven ability to build effective working relationships as well as strong interpersonal skills.
- Excellent verbal and written communication skills
- Ability to learn quickly and experience producing high quality work in short periods of time.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
