Digital Marketing Analytics Bachelor's Intern
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2025 Summer Internship Program
Location:
This role is scheduled to be 100% remote. While remote, finalists MUST reside in one of the following states to be eligible for employment with Kaiser Permanente: CA, OR, WA, HI, CO, GA, MD, VA, CT, DC, or IL.
Desired Major:
Business Administration; Human Resources; Public Health; Healthcare Administration
Intern Project:
The intern will support the initiatives by leveraging the new technology to understand the user intent and provide insights. Key responsibilities include:
- Assisting in creating the measurement framework to monitor and analyze campaign performance and user behavior
- Collaborate with KPIT to set up tagging and tracking mechanisms across the sites to ensure accurate data collection
- Product regular reports to analyze the performance of campaigns, identify insights, and recommend opportunities for site improvements
- Analyze website data to identify key areas of improvement to enhance the user experience and conversion rates
- Support A/B testing initiatives for test setup, QA, reporting and analysis
- Assist in improving processes. Create documentation on measurement and metrics.
Department Description:
We, National Data, Insights and Engagement Strategy (NDIES) team, collect, analyze, derive insights, and execute campaigns and experiences on critical platforms we lead and manage on behalf of Marketing, National Health Plan, Markets, and Kaiser Permanente
Preferred skill set:
Experience with Web analytics (Adobe Customer Journey Analytics, Adobe Analytics, Google Analytics,
- Experience in website development such as WordPress, AEM, Squarespace, WIX, or similar
- Basic knowledge of HTML and CSS
- Strong understanding of UX/UI best practices and user journey improvement
- Proficient with organizing data collected from various sources
- Data validation, aggregation, and analysis
- Experience with data visualization tools (Tableau, Power BI)
- Working knowledge with SQL, Python, R or other programming languages a plus
- A passion for problem-solving, strong curiosity and self-learner
- Excellent communication and presentation skills, with the ability to communicate clearly at all levels.
Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time here and will give you projects that challenge you to think freely, question thoroughly, and explore deeply.
Essential Responsibilities:
- Contributing to a designated project or initiative to meet a KP business objective.
- Report development and analytics.
- Project management - planning, execution, and measurement.
- Learning new applications needed to complete assignments or support the execution of business objectives.
- Job shadowing in other functional areas.
- Performing additional duties as required.
- N/A
- Pursuing a bachelors degree or have graduated from an accredited university within the last year.
- High School Diploma or General Education Development (GED) required.
- N/A
- Aptitude to perform data and process analytics and formulating solutions
- Working knowledge of MS Word, Excel, PowerPoint.
- 3.0 GPA or above.
- Advanced analytical and problem-solving skills.
- Proven ability to build effective working relationships as well as strong interpersonal skills.
- Excellent verbal and written communication skills
- Ability to learn quickly and experience producing high quality work in short periods of time.
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. Submit Interest
